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When Do You Eat Your Frog?
Take on your most challenging task first.

TL,DR: Tackle your most challenging task first thing in the morning (your "frog"), when you’re likely to have the most willpower and mental clarity.
Sounds awful, right? Who wants to eat a frog? But what if you have to? You absolutely must eat a frog, and it has to be done today. Saving it for the end of the day is torture. It casts a shadow over everything you do. And when the day closes and you still have to eat the frog, in all likelihood, you will lack the strength, focus, and fortitude to get it done. The frog, my friends, looms large.
What does "eat the frog" mean?
"Eat That Frog!" is a time management and productivity method based on the 2017 book “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” by Brian Tracy. Inspired by a quote often attributed to Mark Twain, "eating the frog" means tackling your most demanding or important task first thing in the day and getting it done before moving on to something else.
The whole point is to get it out of the way so you don't have to worry about it while you're working on other tasks. These "frogs" might be mentally challenging or difficult to take on, which is why people tend to procrastinate in the first place. The idea is to overcome the urge to procrastinate by completing the difficult task immediately. In other words, don’t give procrastination the chance to take hold.
How it works:
Plan Your Day:
At the start of each day (or the night before), write down your tasks and find your "frog." Identify the most challenging and crucial task that you have—the one you are most likely to procrastinate on.
Work on Your Frog First:
Tackle your “frog” as the first thing in your workday. Dedicate uninterrupted time to completing your "frog" before moving on to other tasks. This approach leverages the concept of "deep work," ensuring you give your most important task your full attention and energy. (More on this in future posts.)
Minimize Distractions:
During your "frog" time, minimize distractions by turning off notifications, closing unnecessary tabs, and letting co-workers or family members know that you are locked in and need to focus. Also, avoid checking emails, social media, or doing minor tasks that can distract you.
Apply the 1–3–5 Rule:
Remember when we talked about only doing nine things? Choose one big, three medium, and five small tasks to try and knock out each day. That one big thing is your “frog”. Do that first.
Be Consistent/Stay Motivated:
Make it a daily habit. The more consistently you start your day with your most important task, the more natural and effective it becomes.
Continually remind yourself of the importance of completing your “frog”. Visualizing the benefits of completing the task can really keep you going. And be sure to reward yourself when you get it done.
Is it easier said than done?
I know it sounds simple on paper. But trying the "Eat the Frog" method can have some challenges. Here are some common pitfalls and strategies to overcome them:
Difficulty Identifying the "Frog":
Challenge: You might struggle to determine which task is the most important or impactful.
Solution: Use a prioritization technique like the Eisenhower Matrix (urgent vs. important) to identify tasks that align with your long-term goals and have the greatest potential impact.
Procrastination:
Challenge: The task might be overwhelming, which can lead to procrastination.
Solution: If your "frog" is a large or complex task, break it down into smaller, manageable steps. Commit to working on the task for just 10-15 minutes to get started. More often than not, just beginning the work reduces the resistance. And be sure to celebrate the small victories along the way.
Distractions:
Challenge: External distractions (emails, notifications, interruptions) and internal distractions (thoughts, lack of focus) can derail progress.
Solution: Do your best to immerse yourself in a distraction-free environment. As I said above, turn off notifications, set boundaries with people around you, and try using something like noise-canceling headphones. Also, consider mindfulness techniques to improve your focus.
Lack of Discipline:
Challenge: Maintaining consistency in tackling the most challenging task first can require a lot of fortitude.
Solution: Build a routine by incorporating the method into your daily schedule. Use reminders and habit-tracking apps to reinforce the habit. Reward yourself after completing the "frog" to build positive reinforcement. It will get easier the more you do it.
Perfectionism:
Challenge: The desire to complete the task perfectly can lead to delays.
Solution: Remember that often “done is better than perfect”. Embrace the concept of "good enough" and focus on progress over perfection. Set a time limit for the task so it doesn’t claim your entire day.
Lack of Energy or Motivation:
Challenge: Starting the day with a challenging task can be difficult if energy levels are low.
Solution: Get enough rest, eat a healthy breakfast, and try some physical activity in the morning—anything to help boost your energy. Keep your goals and the benefits of completing the task in mind to stay motivated. Think about how good it will feel to be done with the task.
In Conclusion
"Eat That Frog!" is more than just about tackling the biggest task. It's a philosophy of prioritizing work that maximizes productivity, reduces procrastination, and helps manage time more efficiently. When you have clarity on your priorities, everything just falls into place. In the absence of this clarity, anything (or everything) can seem essential.
It’s easy to fill the minutes, hours, and days with things that don’t truly matter. We can spend a lot of time feeling like we’re doing everything but accomplishing nothing. But sometimes all it takes is a shift in your mindset. On the days when I eat my “frog” first, I feel lighter. I feel more accomplished. I feel like I really did something, and it frees me up to do a host of other things. I actually get more done because I don’t spend so much of my time procrastinating and consciously (or unconsciously) looking for ways to put off that big thing I have to do.
So go ahead and eat that frog. It turns out that frogs are surprisingly tasty and quite good for you too.
One more thing…
I'm writing this newsletter on a drizzly Saturday in Seattle. The clouds feel like a blanket over the whole day, and I gotta say, I am here for it. We've been go-go-go for so many days and weeks now that it's nice to just slow down a little. And it got me thinking, how is everyone? I wanted to try something a little different and just check the vibe on y’all. So here goes…
As always, thanks for reading the Rabbit.